We are a group of brands, companies, and people united by one goal: to make the lives of pets and their owners better, healthier, and happier. From premium pet food and supplies to veterinary care — each of our companies brings its own expertise to the table.

What connects us goes beyond a market. It’s a shared love for animals, a spirit of entrepreneurship, and the belief that together we can achieve more than we ever could alone. As one family, we’re building a strong, sustainable future for the pet industry in the Netherlands and across Europe.