The acquisition is an asset transaction involving the acquisition of a number of leading domain names in the pet sector including the format for the TV program, Pets TV, in addition to Hunting Instinct. The board believes that after this acquisition, a phase has now begun where the pet owner can turn to NPRM for a wide range of products and services for her pet.
With this acquisition, NPRM is fulfilling its strategy to grow through strategic acquisitions in addition to organic growth. NPRM expects this acquisition to contribute to earnings per share and further strengthen its equity.
About NPRM:
NPRM NV, initially established for the purpose of simple and transparent horse registration, with its earlier participation in organization agency Vitaux BV, in the pet sector and therein a special PetApp, has taken steps to offer the pet owner a platform where all information regarding pet ownership comes together.