Pet Service Holding strengthens position in pet market with acquisition PETLUX.NL
Zaanstad, Aug. 12 2025
PetService Holding N.V. (PSH), listed on Euronext Growth and a leading player in the Dutch pet industry, announces that it has acquired a majority stake in Petlux B.V., a fast-growing and innovative company focused on premium pet products and services.
Petlux is a Dutch company that has grown from a webshop to supplier for multiple retail chains across Europe, ranging from Pets Place in the Netherlands to Mobexpert in Hungary. It offers advanced and patented litter boxes, feeding and drinking systems and running wheels. Petlux’s products are now available in more than 250 stores, with potential for rapid expansion.
After an exceptionally successful 2024, in which sales increased tenfold to €12.5 million, Pet Service Holding continues its growth strategy with this strategic acquisition. The company’s strong growth is the result of a combination of targeted acquisitions and organic expansion.
Positive financial impact and investment structure
The acquisition of Petlux is expected to add approximately €2.5 million in annual revenue to Pet Service Holding’s results. 50% of the acquisition amount will be paid in shares of Pet Service Holding, listed on Euronext Growth. The other 50% will be contributed directly to Petlux’s capital, creating additional room for growth. Petlux targets sales of €10 million by 2028. The acquisition and integration are expected to be fully completed in the third quarter of 2025.
Growth strategy and synergies
This acquisition underlines Pet Service Holding’s ambition to further strengthen its market position and achieve sustainable growth. Mr. Johan Nap remains Managing Director of Petlux and will continue to play a key role in the further growth and strategic development of the company. His keen vision and market knowledge make him a valuable asset to the organization.
Pet Service Holding views Petlux as a strong addition to its existing portfolio and an important building block in its strategy. The acquisition provides significant synergies, including economies of scale, knowledge sharing and increased customer reach. This creates a solid foundation for accelerated growth, innovation and increased market share.
“We strongly believe that this acquisition not only contributes to our financial results, but also fits perfectly with our strategy to invest in high-potential brands with a strong customer focus,” said Ron van Veldhoven, CEO of Pet Service Holding. “With Petlux, we are integrating a dynamic and forward-looking company that is ready for its next phase of growth.”
About Pet Service Holding
Pet Service Holding NV is a leading player in the field of animal care in the Netherlands. We strive to distinguish ourselves in this competitive market by bringing together a wide range of services and using our valuable experience and expertise in this field. With a focus on animal supplies, nutrition and products for veterinary practices, we are excellently positioned to meet the needs of animals and their owners in Europe.
Ticker: ALPET (Euronext Growth Paris) – ISIN: NL0015001HZ9
Also listed on: NXchange Amsterdam (ISIN: NL00150004O8).