Zaanstad, Aug. 26, 2025
Pet Service Holding NV (PSH) , on August 12, announced the acquisition of PETLUX.NL which is in line with the company’s strategy. This acquisition is evidence of PSH’s intended growth, further expanding its range of products and services in the veterinary sector. This acquisition fulfills the strategy and vertical integration of PSH. The board of PSH, among other agenda items, would like to explain this new acquisition. of .
The meeting will be held on September 12, 2025 11:00 at Hotel van der Valk Amsterdam Zuidas, at Tommaso Albinonistraat 200, 1083HM in Amsterdam. The meeting will begin at 11:00 a.m. and meeting attendees are welcome from 10:45.
The items indicated with an asterisk below will be put to a vote.
Agenda
- Opening and attendance
- Communications by board of directors
- Explanation and presentation Johan Nap from PETLUX.NL
- Retirement of Mr. Jerry Speel as a member of the Supervisory Board.
- Appointment of Ms. Afke Schaart as a member of the supervisory board *
Proposal to appoint for a period of four years starting September 11, 2025 The appointment term ends on the day of the first general meeting held after these four years. Ms. Schaart’s CV is attached as Annex 2. Ms. Schaart does not hold any shares or depositary receipts in the Company.
- Decision bonus CEO Ron van Veldhoven/Vero Holding *
- Renewal of the management agreement CEO Ron van Veldhoven/Vero for a period of 4 years being until December 31, 2029 *.
- Extension of the authorization of the Management Board to purchase own shares for a period of eighteen months from the General Meeting up to a total maximum of 10% of the issued capital, provided that for each purchase of each number of shares up to that maximum, approval is given by the Company’s Supervisory Board, and at a price per share between, on the one hand, the nominal amount per share and, on the other hand, a maximum purchase price of €25 per share, and otherwise in compliance with the provisions of the Company’s Articles of Association. *
- Delegation of authority to issue common shares and limitation or exclusion of pre-emptive rights upon issuance of common shares.
- Renewal of Board of Directors’ designation as authorized body to issue common stock*
- Renewal of the designation of the Board of Directors as the authorized body to limit or exclude the pre-emptive right upon issuance of common shares. *
- Acquisition strategy and explanation by Ron van Veldhoven 2025/2026
- Round-up
- Closure
Explanation of agenda items
Annex 1. Explanation of takeover PETLUX.NL
Annex 4. CV Mrs. Schaart
Annex 5. Explanation of decision bonus
Annex 7. Purchase of own shares
Annex 8. Issue of shares
Route and location
Annex 1. Acquisition Petlux.com
- €750,000 in cash, to be paid into the capital of E-Columbus B.V. against issuance of new shares after which PSH holds at least 51.00%.
- If €2.5 million turnover is achieved in 2025: payment of the remaining part of €750,000 in listed shares, paid to Johan Nap or to a company to be designated by Johan Nap. If sales of at least €2.5 million are not achieved in 2025, the target will be deferred to the 2026 financial year. If turnover of at least €2.5 million is still achieved in 2026, the remaining €750,000 in listed shares will be paid to Johan Nap or a company designated by him.
Annex 4 BIO Ms. Afke Schaart
EVP International Affairs Eutelsat Group
Afke Schaart is Executive Vice President of International and Institutional Affairs at Eutelsat Group, based in Paris. She leads the company’s global policy and international engagement strategy, focusing on critical European and international issues across the space and telecommunications sectors.
Prior to joining Eutelsat, Afke was Senior Vice President of Corporate Communications and Chief Global Impact Officer at Huawei headquarters in Shenzhen, China, where she spearheaded global public affairs and policy initiatives. Before that, she served as Regional Head for Europe, Russia, and the CIS at the GSMA, leading public policy advocacy and strategic programs on topics such as Digital Identity, IoT, 5G, spectrum management, and regulatory modernization. She also served as Vice-Chair of the Alliance of European Automotive and Telecoms (EATA), advancing the deployment of connected and automated driving across Europe.
Earlier in her career, Afke led Microsoft’s EU Institutional Relations team in Brussels, managing the company’s relations with the EU institutions, Council of Europe, OECD, and the World Economic Forum. She also oversaw Microsoft’s Citizenship Programs, including BizSpark and YouthSpark, supporting entrepreneurship and youth development.
Afke began her career at Royal KPN in The Hague, where she was responsible for government and regulatory affairs. She later served as a Member of Parliament in the Netherlands for the People’s Party for Freedom and Democracy (VVD), with a focus on economic affairs, innovation, technology, and corporate governance.
Annex 5 Bonus:
The SB proposes to give the CEO/Vero a bonus of 100,000 newly issued ordinary shares of PSH. This bonus is for results achieved over the past period. During the meeting a verbal explanation will be given by the chairman of the SB
Annex 7. Authorization of the Board of Directors to repurchase own shares
Proposal to renew the authorization of the Executive Board to repurchase its own shares, subject to the approval of the Supervisory Board, for a period of eighteen months from the General Meeting. The authorization is requested for a total nominal amount of shares equal to 10% of the total issued share capital of the Company as of the date of acquisition. This acquisition may be made by all possible agreements, including transactions on the stock exchange and private transactions. The price for the shares must be between two euro cents (EUR 0.02) on the one hand and a maximum purchase price of €25 per share on the other hand.
Annex 8. Issue proxy and grant of rights.
Renewal of the designation of the Board of Directors as the authorized body to issue common stock.
It is proposed to extend the current designation of the Executive Board as the authorized body – subject to the approval of the Supervisory Board – to issue ordinary shares and to grant rights to subscribe for ordinary shares for a period of 18 months from the date of the General Meeting of Shareholders. The authority applies to ordinary shares up to a number equal to twenty percent (20%) of the currently issued capital day of issuance on the occasion of mergers, acquisitions and/or strengthening of the cash position. Extension of the designation of the Executive Board as the authorized body to limit or exclude the pre-emptive right upon issuance of ordinary shares. It is proposed to extend the designation of the Executive Board as the authorized body – subject to the approval of the Supervisory Board – to limit or exclude the pre-emptive right to the issuance of ordinary shares, including the granting of rights to subscribe for ordinary shares, for a period of 18 months from the date of the General Meeting of Shareholders. The authority applies to ordinary shares up to a number equal to ten percent (20%) of the currently issued capital day of issuance on the occasion of mergers, acquisitions and/or strengthening of the cash position.
Registration and application
Registration date
Persons entitled to attend and vote at the General Meeting are those persons who (i) are registered as such on September 9, 2025, after all additions and deletions as of that date have been processed (the “Record Date”) in one of the registers listed below and (ii) have been notified to attend the General Meeting in accordance with the procedure described below (the “Shareholders”).
Registration and login
The Board of Directors has designated as a register or sub-register (i) the Company’s shareholder register and (ii) the administrations of intermediaries as defined in the Securities Giro Act showing the beneficiaries of shares in the Company as of the record date. The registration certificate will serve as proof of admission. If you – or your proxy – are not in possession of the registration certificate in time, you must identify yourself with a valid proof of identity before the start of the meeting. Register via: info@petserviceholding.com
Voting by proxy
Shareholders who do not wish to attend the meeting in person may also be represented by a person to be designated and, until no later than 5 p.m. on September 9, issue a proxy and voting instructions electronically via info@petserviceholding.com
Admission to the General Assembly
Access registration will take place from August 27, 2025 10:30 a.m. to September 9, 5 p.m. No registration will be possible after this time. Meeting delegates must present a valid admission ticket for the General Meeting. Before being admitted to the meeting, meeting delegates must identify themselves with a valid ID (such as passport or driver’s license).
Location
Hotel van der Valk Amsterdam Zuidas, at Tommaso Albinonistraat 200, 1083HM in Amsterdam